Advertisers

Targeting

Why waste ad impressions on internet users that don‘t represent your target audience?

Targeting represents one of the main benefits of digital advertising. Precise targeting is essential especially when target audiences are narrow. Behavioral, demographic, re-targeting or other targeting options ensure that close to 100 % of ad impressions are displayed to selected target audience.

Choose among targeting options

CATEGORY TARGETING

Discover your audience based on topics of interest. Httpool clusters local and global websites into relevant categories, enabling advertisers to deliver their messages to the right audience. First tier categories include: Automotive, Business and Finance, Entertainment, Lifestyle, News and Information, Sports, Technology and Travel. For specific sub-categories please contact your nearest Httpool office.  
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CONTEXTUAL TARGETING

Increase relevancy of your ads through contextual advertising. Consumers research multiple sites, forums and even social networks when considering a product or service. Httpool can serve your ads next to content or keywords relevant to your products or services.
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GEO-LOCATION TARGETING

Is your business local or does your offer locally differentiate? Using geo-location targeting delivers ads to users at target locations.
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BEHAVIORAL TARGETING

Reach only internet users of specific age or gender! Behavioral targeting allows delivering ads based on users’ demographics, interests and usage patters, no matter where on the web they are.
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RE-TARGETING

If your site visitor hasn’t bought anything at her first visit, invite her back! Re-targeting is a highly effective way of advertising. It enables ad delivery to internet users that have already browsed through the offering on the website, but did not convert. It gives advertisers an opportunity to increase their chances to close the a sale.
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